The World’s most powerful brand

lego the movie

LEGO is the World’s most powerful brand writes brandfinance.com. LEGO scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. After Lego, the rest of the Top 10 is as follows:

  • 2 – PriceWaterhouseCoopers
  • 3 – Red Bull
  • 4 – McKinsey
  • 5 – Unilever
  • 6 – L’Oreal
  • 7 – Burberry
  • 8 – Rolex
  • 9 – Ferrari
  • 10 – Nike

Brandfinance writes that the success of The Lego Movie has propelled the already well-loved brand to the number 1 spot. Ferrari was last year’s most powerful brand, but has dropped to number 9. Apple caps a record-breaking month with the highest brand value in history, $128.3bn and Twitter is the fastest growing brand; its brand value has nearly tripled in a year.

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