The Trust Factor at DACC Southern California

Keld Jensen DACCsoCal final

Danish Keld Jensen who is an international recognized advisor and consultant who works with major corporations and governments to achieve optimized solutions to complex commercial problems was the speaker at the Danish American Chamber of Commerce of Southern California’s Prime Business Event! BIEN was one of the sponsors for the evening. Hosted at BoConcept in Santa Monica.

Keld is an excellent speaker on the topic of building trust and how to negotiate with trust as a factor. If you do not have a chance to hear Keld Jensen speak, try to get hold of his book “The Trust Factor – Negotiating in Smartnership”. As he says – “Cooperation and Trust are two of the most important ingredients to a long-term business relationship. Yet why does it still feel like the negotiation table is a battle ground with winners and losers?”

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